In during the Festival of Sanremo, biscuit has a spot on the event 10 " with emphasis on the renewal of the event: new director, new photo, elements of the scene reduced in number, more angled shots, games focused gradual, white tone, atmosphere and appetizing. The ad was the event itself through one of its elements: the orchestra. Some file Gold Classic stuffed with butter and blackberry jam are the musicians in their traditional black suit. A hand adds a last cookie in the center, representing the Director. The subject "Sanremo" will be on air in parallel with the second flight of the corporate campaign, which has as a testimonial Sofia Loren, Miss Italy and Piero Chiambretti. The Gold Saiwa Sofia Loren is stuffed with butter and jam as a pizza, to Miss Italy by a strip of butter diagonally, while Chiambretti is depicted as a low stack of biscuits, surrounded by a battery much more creativity alte.Firmano Copy and Vince Garza 'Alessandra Clementi art with the creative direction of John and Roberto Porro Greco.La directed by LSD for the Colorado Film Production with music "Sugar in My Bowl" by Nina Simone. The media planning is handled by MindShare.
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